Why Consider Working with Arlene
You Think Differently
As a business owner doing what you are called to do, you want a fair profit – not the maximum profit.
You have no interest at all in high pressure marketing. You’re in business for the long term.
It’s About How Much a Difference You Make — Not How Much Money You Make
Our human personality defines success as quantity. Our soul, however, defines success as quality. For you, your business is expressing your divine purpose.
And this is why marketing may feel wrong or artificial to you. Because you see a gap between how you want to market, with your conscience still intact, and how other businesses, using unethical practices, are marketed.
It’s easy to find dishonest marketing online, and you don’t want to be dishonest.
You can build a thriving business without having to resort to lies, tricks and manipulation. You’re looking for a marketing approach that builds a business you feel good about.
Simply, marketing is a business discipline like accounting. It’s governed by principles and practices.
And yet, this is only the beginning. Marketing is communicating. It is educating your audience. It is building long term relationships. It is genuinely helping clients. And putting their good before your own advantage.
When you understand these principles, you can deliberately and consciously choose to:
— Talk to your audience to build trust.
— Offer them what they absolutely need and no more.
— Present your offer without manipulative tactics, pressure or lies.
— Help them understand what is possible.
You can learn to create the marketing that meets your standards. Build trustworthy relationships and a successful business. Be confident your messages clearly reflect your integrity and business values.
Express your soul purpose even more fully with clients who want to work with you. And who you want to work with, too.
About Arlene O’Reilly
My career in direct response marketing is intertwined with years of spiritual study. I worked with national brands, small business owners, non-profits and even ran my own small businesses. I witnessed great value when businesses respect their potential clients and see them as individuals.
Early in my career, wise bosses and mentors taught me the tactics some marketers use to squeeze more money from unknowing customers. I was taught these dark maneuvers and tactics on purpose. To know what to NEVER do. I learned there were no excuses or good reasons for trickery and deception. My aim is to create excellent marketing with a moral center.
Excellence begins with clarity. Explain exactly what you’re offering and the benefit for a client. No confusion. No hidden agendas.
Yes, you can make money and feel great about how you made that money. And yes, you want your clients to feel great about what they received. I believe you can do both.
I’m Not the Right Advisor for You If You…
— Want to get rich quick or reach six figure revenues fast.
— Don’t have time to do the work.
— Need to turn around your business fast.
I won’t make unrealistic promises to you. Because this is your work to do. I can only guide, advise and encourage you. The results you can achieve are up to you.
If you’re willing, I can show you a new way to think about and practice marketing. It can align with your desire to be accountable in all your actions…without exception.