So When Folks Hear It — They Know You’re the One for Them
I’m Arlene O’Reilly. And I train small business owners – who are ready to level up – how use a fundamental marketing principle to grow their business.
You can create a clear and powerful marketing message. This message conveys the amazing value clients get working with your business. So more prospective clients say, “Yes!”
Big corporations that are good at this use their value proposition – a clear description of what customers get – guide their marketing. Making it easier to make endless marketing decisions.
For entrepreneurs like you, simply because you weren’t trained in marketing, you don’t realize the usefulness of having a value proposition. Marketing is easier. Because your messages are clearer. And more powerful.
Your potential clients understand why they should choose your business. Then they’re more likely to take the next step with you. And the next, And eventually purchase.
You might be wondering….
“What is it you do?”
I train business owners how to create a clear description of their business – a central or core marketing message that tells potential clients the amazing thing they’ll get.
Once you learn how to do this, you can repeat the process easily. Over again when you created new products or services. Or decide to expand to a new audience segment.
I show you how to use principled marketing concepts. Sticking with nuts & bolts practices that work. Steering clear of the sketchy marketing tactics that bad actors use.
“How long have you been doing this?”
For the last several years, my clients mostly have been small business owners.
I’ve been advising clients about marketing & advertising for 25+ years. Serving scores of clients. I worked with large corporate clients while at Madison Avenue ad agencies. And then consulted both with non-profits & corporate clients.
“Who do you work with?”
Entrepreneurs who are ready to grow their business. And realize their marketing will have to change if they want to successfully reach the next step in their business.
My clients are all linked by their desire to grow & market successful while sticking to their values. This includes coaches, trainers & service professionals.
“Why do you do this?”
As someone who’s had the privilege of practicing marketing for big companies, I ask myself:
What does it mean ethically for me — to be a marketer now?
My answer is — to teach you marketing principles large corporations successfully use. They’re not hard to learn or practice. You just need to know how. With this foundational thinking you can get farther than relying on tactics alone. And being tempted by shiny object syndrome.
A business owner with a smaller budget can successfully use these same principles & ideas. They don’t belong exclusively to big companies with huge marketing and advertising budgets.
You can use these marketing concepts ethically and wisely. Because marketing is rooted in understanding human psychology. To be principled in business, you don’t need big budgets. You need to use both your mind and your heart.
Marketing is something I love. Because I believe, at its core, marketing is about relationships & communication.
Get on a call with me for a free 1-hour consultation to see what’s going on with your marketing.
Find out if clarifying your description (value proposition) can help you achieve your business goals.