Really Clear Marketing Promises to Help You Create a Central Marketing Message That’s a Cut Above — So When Folks Hear It — They Know You’re the One for Them
I’m Arlene O’Reilly. And I’m a marketer for spiritually centered business owners – who have a love-like-hate relationship with marketing. Because Traditional Marketing doesn’t work for them.
My approach combines my spiritual understanding with my decades of direct marketing experience. Appreciating that spiritual business owners are unique. Because expressing a higher purpose or calling is at the root of their business.
I help business owners create a clear description of their business – a central or core marketing message that tells potential clients the amazing thing they’ll get.
You might be wondering….
“What is it you do?”
I show you how to make room in your marketing for your natural gifts. Your intuition or other practices have a meaningful place in creating marketing.
At the same time, I show you how to use principled marketing concepts. Sticking with nuts & bolts practices that work. Steering clear of the sketchy marketing tactics that bad actors use.
So, think of me as a translator. Or a bridge between these two worlds.
“How long have you been doing this?”
For the last several years, mostly my clients have been spiritual business owners.
But focusing on spiritual entrepreneurs unfolded naturally from the two pathways I’ve been on most of my life.
I’ve been on my spiritual journey since a teenager. So, it’s been decades of metaphysical & spiritual studies for me. Today, I’m still practicing. And learning 🙂
And I’ve been advising clients about marketing & advertising for 25+ years. Serving scores of clients. I worked with large corporate clients while at Madison Avenue ad agencies. And after that, with clients at small non-profits & small businesses.
“Who do you work with?”
Mostly, people who want to work with me have a higher purpose or calling. Expressing this purpose or calling through their business or a ministry — in service to others. They may call themselves healers, therapists, ministers, practioners, coaches, intuitives or empaths.
“Why do you do this?”
Hearing questions & doubts about marketing from healers and teachers at my spiritual center led me to ask myself — “What’s my responsibility?”
As someone who’s had the privilege of practicing marketing for big companies:
What does it mean ethically for me — to be a marketer now?
I believe it’s not only teaching you what I learned in my marketing career.
But to raise the bar. To use marketing concepts in original ways. That serve spiritual business owners. To make the most of your gifts and honor your integrity.
Marketing is something I love. Because I believe, at its core, marketing is about relationships.
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You don’t have to do this alone