Really Clear Marketing Promises to Help You Create a Central Marketing Message That’s a Cut Above — So When Folks Hear It — They Know You’re the One for Them
I’m Arlene O’Reilly. And I’m a marketing trainer & consultant for freelancers & small business owners – who provide marketing services to other businesses.
Often my clients are solopreneurs. And I appreciating that they are unique. They have limited time and training to devote to all the aspects of running their business.
I help freelancers & business owners create that clear description of their business – a central or core marketing message that tells potential clients the amazing thing they’ll get. When they buy.
You might be wondering….
“What is it you do?”
I show you how to use principled marketing strategies & concepts. Sticking with nuts & bolts practices that work. Steering clear of the sketchy marketing tactics that bad actors use.
“How long have you been doing this?”
I’ve been advising clients about marketing & advertising for 25+ years. Serving scores of clients. I worked with large corporate clients while at Madison Avenue ad agencies. And after that, with clients at small non-profits & small businesses. And now with freelancers and small business owners.
“Who do you work with?”
Mostly, people who want to work with me have are solopreneurs. They juggle lots while running their businesses. And most often are in marketing service businesses. Freelance copywriters, content writers, or graphic designers. But they find that marketing strategy can be tough to do alone. Without someone to toss around ideas with. That’s where I come in to help.
“Why do you do this?”
Hearing questions & doubts about marketing from small business owners led me to ask myself — “What’s my responsibility?”
As someone who’s had the privilege of practicing marketing for big companies:
What does it mean ethically for me — to be a marketer now?
I believe it’s not only teaching you what I learned in my marketing career.
But to raise the bar. To apply marketing concepts & strategies in original ways — to serve freelancers & small business owners. So you can make the most of your talents & abilities serving your clients. And honor your integrity as you build a successful and profitable business.
Marketing is something I love. Because I believe, at its core, marketing is about relationships.
Show me how better marketing messages can help my business
Drop me a line: arlene at reallyclearmarketing dot com