Audience

First, what is a specific & ideal audience?

You have people that you’re here to serve with your gifts. They are the reason you created your business.  But if you’re a solopreneur or have a tiny staff, you are free to ignore the masses to focus on those you serve best.

Niche is also a term you may hear a lot. Or even target audience. However you think of your audience, you have to clearly define who they are. So you know where to find them. And how to talk to them. 

As a spiritual entrepreneur, perhaps defining your audience feels too businessey. Not caring enough.

But defining a specific and ideal audience is important to your business – and how you serve your audience.

You can’t sell everything, and you can’t sell to everyone. You have to sell to who you serve the best.  

 Flint McGlaughlin

McGlaughlin is the Managing Director for MECLABS, a research group that improves clients’ marketing with the goal of increasing response. Since MECLABS began in 1997, McGlaughlin has seen clients’ results from tests on over 10,000 website landing pages, and in 1 billion sent emails.

Flint McGlaughlin is emphatic that you only serve the people who you serve the best.