Find the Words to Describe the Amazing Thing Clients Get from You. Create Your Central Marketing Message.
Get more clicks. More Leads. Once Your Ideal Web Visitors Realize – in a Nanosecond – You’re the One.
Don’t miss out on serving new clients because you haven’t communicated in the right way.
In small-group, online coaching sessions, I can show you how find the words to describe the amazing thing your clients get from you. And give birth to your “Here’s What I Do” message. This message is at the core of all your marketing.
If you’re tired of mumbling when people ask what you do, then it’s time to put your highest intentions into words. Be ready with your answer. Create your central marketing message. It’s your value proposition or positioning in marketing-ese.
♦ First we pin down the heart of your “Here’s What I Do” message. The value clients get. How you’re different.
♦ From that, we’ll create a headline for your home page that stops visitors in their tracks. So they keep reading. Because they get you. And the value you bring them.
♦ And then, we’ll craft the ever-devilish elevator pitch. One that draws listeners in. And gets them asking questions.
These live group sessions are for you, if you’re ready to come to terms with your central or core marketing message.
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